An Independent Consultancy for Modern, Evolving Brands
Sela & Co. is a boutique consultancy based in Italy, specialising in strategic clarity, creative intelligence, and business growth. We collaborate with founders and brand teams to navigate transformation and develop resilient growth strategies. Unlike traditional agencies, we provide bespoke solutions tailored to the complexities of today’s business environment. Our process starts with listening, moves through collaboration, and concludes with adaptable, intelligent solutions that evolve with our clients.
Mission & Values
Clarity-Led Strategy for Meaningful, Measured Growth
At Sela & Co., we exist to guide brands and businesses through moments of transition, evolution, and refinement with clarity, intent, and depth. Our purpose is to bridge vision and execution through thoughtful strategy, design direction, and growth planning that respond to real-world complexities rather than industry noise. We work alongside founders, leaders, and teams who are ready to build with intention; those seeking not just momentum, but meaning. Rooted in the belief that lasting success begins with strategic clarity, our consultancy is designed to offer insight, structure, and creative intelligence in equal measure. Our approach is not about scale at any cost. It’s about designing strategies that are adaptable, sustainable, and grounded in the identity of the business itself. Whether repositioning a brand, rethinking growth frameworks, or shaping digital ecosystems, our focus is to build strategies that resonate within organizations and with their audiences. As an independent consultancy built for substance over spectacle, and for those who believe clarity is not a luxury, but a necessity for long-term growth.
Meet the Founder
Creative Strategic Thinking
Sela & Co. was founded by Denise Lanorias, a multidisciplinary strategist with a background that spans creative direction, digital marketing, and business development. With a focus on long-term brand development, she leverages her skills to create impactful marketing campaigns that resonate with audiences. Her goal is to transform businesses worldwide by staying at the forefront of digital innovation and creative storytelling.
Denise’s approach is rooted in a clear, systematic process that ensures she delivers innovative solutions aligned with business goals. She begins by listening deeply to understand the business context and challenges, then defines the architecture that informs decisions and differentiation. Through collaborative design, she co-develops solutions that are intentional, relevant, and adaptable. Denise stays close as strategies move into action, offering guidance as businesses evolve and decisions grow more complex.
Her commitment to authenticity, innovation, and collaboration sets her apart in the field. Denise believes that the best strategies come from truly understanding a business and its customers. By blending creativity with data, she crafts solutions that not only capture attention but also drive sustainable growth.
At Sela & Co., our principles guide our decisions, shape our strategy, and build relationships. They ground our work in purpose and ensure alignment with clarity, authenticity, and intentionality.
Clarity Before Everything
Clear thinking precedes clear direction
Before considering aesthetics, channels, or expansion, we identify what truly matters. We help businesses uncover their core values, future direction, and meaningful communication. Clarity guides our strategic decisions, enhancing focus, unifying teams, and driving growth.
Strategy with Substance
Depth over decoration. Structure over surface
Strategy is not a checklist; it’s a system of decisions shaped by context and purpose. We don’t rely on templates or trends but create tailored frameworks for sustainable progress. Every decision prioritises immediate clarity and long-term integrity.
Creativity with Context
Imagination is powerful—but only when it's directed with insight
We approach creativity not as decoration, but as a strategic tool. Our thinking is expressive, yet always anchored in data, audience behavior, and business goals. This allows us to craft solutions that are not only inspiring, but practical—solutions that resonate and endure in the real world.
Collaboration as Foundation
We don’t speak at our clients—we build with them
We view our clients as partners in the strategic process. Our work is shaped through deep collaboration, mutual trust, and shared accountability. We listen before we advise, and we co-create solutions that reflect both our expertise and the lived realities of the businesses we serve.